Yukon Embassy inspires travel to the Yukon and beyond by motorhome, off-roading and motorcycle. Lancelot embarks on historic journeys across the north, explores Yukon's landscape, businesses and capture the many cultures the territory has to offer.
.png){kind=small}
SO NOW YUKON HAS AN EMBASSY?
Shakat Media Inc. is excited to introduce the Yukon Embassy video project, a series of episodes focused on tourism and travel in the Yukon. Hosted by local Lance Burton, the series will take viewers to Yukon's scenic locations, historical sites, culturally rich places, local businesses, and events, presenting the territory in an adventurous, enjoyable, educational, and culturally enriching manner.
​
Exciting news! The Yukon Embassy is seeking incredible video content! Our next episode, lasting 10-15 minutes, will offer a rich and dynamic experience for viewers.
Here's what to expect:
​
-
Historical Insights: We'll delve into the area's fascinating history by incorporating archival media, providing a deep understanding of the unique heritage and stories that define our community.
-
Travel Tips: Our episode will feature practical travel tips, showcasing the best activities and attractions in the area. From scenic hikes and thrilling outdoor adventures to hidden local gems, we'll guide viewers on how to make the most of their visit.
-
Community Interviews: We'll conduct interviews with key community members, bringing their personal stories and insights to the forefront. These characters will add depth and personality to the episode, highlighting the vibrant culture and friendly spirit of the Yukon.
-
Local Business Features: We will spotlight local businesses, emphasizing their contributions to the community and their unique offerings. This not only promotes local commerce but also shows visitors the best places to eat, shop, and experience local craftsmanship.
By combining historical context, practical advice, and engaging storytelling, the Yukon Embassy aims to create a compelling series that resonates with viewers and motivates them to explore and appreciate the rich tapestry of the Yukon. Join us in this exciting journey and help us showcase the best of what our community has to offer!
WHY BECOME A PART OF THE SERIES?
Joining and being featured in the Yukon Embassy travel series offers numerous benefits for your business:
-
Increased Visibility: Gain exposure to a wider audience through our well-established platform, reaching potential customers locally and globally.
-
Targeted Marketing: Showcase your unique northern qualities and historical value to a targeted audience interested in tourism, travel, and cultural experiences in the Yukon.
-
Engaging Storytelling: Our high-quality production values, including diverse shots, archival footage, and expert storytelling, will present your business in an appealing and engaging way.
-
Community Connection: Align your business with the rich cultural and historical narrative of the Yukon, connecting with locals and tourists alike.
-
Promotional Opportunities: Benefit from our promotional efforts, including mentions, logo placements, and features in the episode, boosting your brand's visibility and recognition.
-
Long-term Benefits: Episodes will remain accessible, providing ongoing exposure and continuing to attract interest long after the initial airing.
By being part of the Yukon Embassy travel series, your business will not only reach a broader audience but also contribute to showcasing the unique charm and cultural richness of the Yukon, making it a must-visit destination.
ABOUT THE HOST
Lance Burton, the main character, is a well-known Yukon figure with a rich background in social work, youth engagement, art projects, mural painting, and music production. Transitioning into film production, Lance brings extensive experience and a deep understanding of Yukon culture and community. Featuring Lance prominently in the vlog series emphasizes his local perspective and intimate knowledge of the Territory.
Viewers will not only meet Lance as a Yukon local but will also embark on adventures alongside him, gaining unique insights and experiences directly from a passionate and knowledgeable resident of the Yukon.
THE ONLY TRAVEL SERIES
ABOUT THE YUKON
Yukon Embassy is the only travel series dedicated exclusively to exploring the Yukon in all its depth and diversity.
THE PRODUCTION DAY
A captivating video relies on a variety of shots and frames, capturing the right moments to create a visually appealing and professional product. To achieve this, we'll use an array of equipment, including a cine-drone, cine-cameras, action cameras, and sound and lighting equipment. We'll enhance our edit with archival footage to highlight the local history, showcasing the value of your business and its unique northern qualities.
Our goal is to capture everything we need in one day. Our team brings extensive directing expertise, ensuring a well-planned and executed shooting environment that maintains a cohesive storyline throughout each episode.
Due to the nature of the video production process, we will be bringing three team members:
-
Director/Producer
-
Cameraman 1
-
Cameraman 2
All three are highly skilled professionals. Having a designated Director ensures that the final product aligns closely with, if not surpasses, the storyboard vision.
While your business will be a part of the episode, rest assured that the core content will reflect the values, quality, and personality of the entire Yukon Embassy travel series.
THE EDIT
We are excited to ensure that every shot we capture is of the highest quality! Our expert editing team will carefully piece together these moments to craft an engaging and captivating experience for your viewers. We will gather ample footage to provide plenty of options during the editing process.
Our pre-production meeting will set clear expectations and ensure we capture the essence of your unique company or product. We’ll strive to achieve the perfect characteristics for your business while keeping costs low. Our goal is to present your company naturally, allowing new visitors to experience its true essence.
While our episodes will generally maintain an upbeat and high-tempo rhythm to keep the audience engaged, sometime this rhythm may change depending on the story-line or tone of the scene.
YOUR INVESTMENT
STRATEGY
Our pricing is based on industry-standard day rates, but we provide a fixed quote for clarity.
Note: Our day-rate is $800-$1200 per day.
​
PAYMENT PLAN
-
Booking Fee: 50% of the total quote is required to secure your slot.
-
Final Payment: The remaining 50% is due upon approval of the episode featuring your company.
​
We think of this as a joint venture, where you sponsor part of our episode and you receive a licensing agreement for the episode you're involved with to be part of your personal or business social media content.
​
Sponsorship can support various aspects of the Yukon Embassy. You might choose to support content creation directly by helping to cover our travel expenses. Or you may prefer to highlight a business or product that promotes travel, such as showcasing your RV rental service or featuring a wilderness tour opportunity. ​
​
If you are featured in an interview, there will be several opportunities to showcase or explain the nature of your business. Each sponsor will have unique opportunities for logo placement, including on coffee mugs, water bottles, clothing, and even "Willson," the name of my hat. We can also arrange for decals on the Embassy transport units or include them in post-production.
By tailoring the sponsorship in these ways, we aim to create a mutually beneficial partnership that enhances the episode while effectively promoting your business.
SPONSORSHIP OPPORTUNITIES
FOR USE ON YOUR WEB OR SOCIAL MEDIA PLATFORM.
DIFFERENT WAYS OF DISTRIBUTION
The goal of the Yukon Embassy travel series is to maximize the reach of each episode and captivate as many viewers as possible. To ensure the best performance on different platforms, we will create customized versions of the video tailored to each platform's specific requirements. This customization and licensing are all included with your sponsorship of The Yukon Embassy episodes.
​
YOUTUBE
People consume YouTube content much like television. Therefore, the approach used for TV production should be applied to YouTube as well.
​
When exporting the video for Facebook, we will use a slightly different beginning due to how Facebook displays videos in the news feed. Additionally, the Facebook version will need subtitles, as many people watch videos on Facebook with the sound off.​
​
INFLUENCER SITES
We are collaborating with prominent Yukon corporations to enhance the Yukon Embassy brand and expand its reach. Your brand will receive the same level of exposure alongside ours. These influencer platforms, with their established followings, will help us maximize visibility and ensure that both our episode and your story connect with a broader audience of local and southern visitors.
LET'S DO IT!
LET'S GET STARTED
To become part of the Yukon Embassy travel series, follow the simple steps below.
​
NEXT STEPS
If you're interested in being a part of Yukon Embassy, please follow these simple steps:
-
Contact Us: Click the "Join Us" button, send us an email, or give us a call! We would be thrilled to have you as part of an episode.
-
Pre-Production Meeting: We’ll schedule a meeting to gather all the necessary information and discuss the details.
-
Deposit: We will provide an invoice for the 50% deposit to secure your slot.
We look forward to working with you!
